I am a consumer. As such I'm a part of the whole "supply & demand" dynamic. I buy products based on their supply. And when I see something with "new" on the lid, I demand it.
But that comes at a cost. Sometimes when Ben & Jerry's puts out a new flavor it's something that's not quite entirely in my wheelhouse. And that's the case with Chocolate Therapy.
I'm not a "chocolate" guy. In the battle between chocolate and vanilla, I'm decidedly vanilla. Chocolate is usually going to be my last pick. I'm fine with chocolate as a component, but not as the main substance.
So, why did I buy Chocolate Therapy? I didn't buy it for the chocolate ice cream with chocolate pudding swirl and chocolate cookie crumbles. I bought it because it was "new." That's it. That's all.
Naturally I was disappointed. Um, this flavor is completely chocolate. There's no refuge from the oppressive chocolatey-ness. Yeah, the cookies add texture and the pudding swirl is a nice touch, but it's all chocolate, all of the time.
It almost feels like Ben & Jerry had a surplus of chocolate ice cream and chocolate cookie crumbles from various other flavors and decided to mix them together with the chocolate pudding to compose a flavor. And it sort of make sense, because Chocolate Therapy was relegated to Scoop Shops, which I'm assume is a smaller batch than shipping to stores.
I can't hide my bias; this flavor is not for me. I'm sure someone who loves chocolate will love Chocolate Therapy, but that's not me. And what really sucks is that I've still got a pint and a half sitting in my freezer. Anyone want one? Drop me an email or hit me up on twitter.
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